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Glo ambassadors, Desmond Elliot,
Funke Akindele, Odunlade Adekola, Uche Jombo-Rodriguez, Rita Dominic
and Sammy Okposo at the unveiling of the new Glo strap line "Unlimited"
held recently in Lagos.
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As Globacom prepares to celebrate its 10th anniversary on the 29th of August this year, the company has unveiled a new strap line to reaffirm its brand promise to consumers.
Aptly tagged
“Unlimited”, the new strap line encapsulates Glo’s commitment to
enabling the subscriber achieve his dreams and desires. It embodies
Glo’s attitude towards its stakeholders and its commitment to be always
there for them; facilitating the realization of
their desires anywhere in the world, through the company’s world-class
network.
Speaking at the launch of the new strap line in Lagos on Wednesday,
March 20, Group Chief Operating Officer, Mohamed Jameel,
said the new pay-off line marks a natural progression in the growth of
the Glo brand identity and represents the unparalleled commitment
of the company to its subscribers.
He
explained that “Glo will offer subscribers the power to achieve and
excel. It means that with Glo, they can realise their dreams and achieve
infinite possibilities. To do this, Glo will give
them unfettered access to the best tools that will enhance their
productivity and energize their professional and social connections”.
“Unlimited”
underscores the essence of the brand’s belief in the consumer in the
sense that our subscribers are operating without boundaries in their
attitude and altitude towards what
they can achieve in life. It means that consumers can therefore go all
out, pulling out all the stops in the drive towards achieving their
objectives because Glo is always there to make it happen”, he said.
He said
that the new pay-off line also represents Glo’s attitude towards its
management, staff and indeed all stakeholders because anything positive
they seek is possible and Glo shall always
be there for them, facilitating the achievement of their desires.
“Conversely,
it is also an expression of our determination to go more than the extra
mile to surpass the expectation of subscribers. “This means that our
staff will always put their best foot
forward in their efforts to satisfy our key stakeholders including
customers, business partners and host communities with whom they
interact from day-to-day”, he stated.
Jameel
further explained that the new strap line captures the relevance of the
Glo brand promise to its various stakeholders as well as staff after the
monumental success of previous strap lines
such as “Glo with Pride” and “Rule your World”.
He said that starting with the pay-off line,
Glo with Pride at launch, Glo
promoted and built a sense of pride in every Nigerian by providing a
world class indigenous telecommunications network which offered
Nigerians the enablement platform to succeed in different
fields of human endeavor.
Glo later followed up with
Rule your World, a message of empowerment that helped build
confidence in Nigerians that they can achieve their dreams, rule their
world and be the best that they want to be.
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| Glo ambassadors, Desmond Elliot, Funke Akindele, Odunlade Adekola, Uche Jombo-Rodriguez and Sammy Okposo at the unveiling of the new Glo strap line "Unlimited" held recently in Lagos. |
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| Globacom's Head of Advertising,Tunde Kaitell (second left), Mr Fidelis Ajibogun, Assistant Director, National Lottery Regulatory Commission, Mr George Kayode Noah, Managing Director, Lagos State Signage and Advertising Agency (LASAA) and Glo ambassador Lagbaja during the unveiling of the new Glo strapline "Unlimited" held recently in Lagos. |
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| Performers on stage at the unveiling of the new Glo strap line "Unlimited" held recently in Lagos. |
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Performers on stage at the unveiling of the new Glo strap line "Unlimited" held recently in Lagos.
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