Globacom extends deal with Man Utd

Biggest supporter of football in Africa and Nigeria’s national telecoms carrier, Globacom, has extended its sponsorship pact with English Premiership giants, Manchester United for another five years.

The deal, which made Globacom the club’s Official Integrated Telecommunication Partner for Nigeria, Ghana and the Republic of Benin, was first signed in 2009. The partnership, which expired last year, had now been renewed and will last until 2019.

Globacom had since the agreement was signed in 2009 worked with Manchester United on a number of exciting promotional activities, including the ‘Recharge and Go to Old Trafford Promo.’ Over 100 Globacom subscribers benefited from this promo and were taken to the Theatre of Dreams, which is Manchester United Stadium, to watch the team’s home games in the Barclays Premier League and the European Champions League.

There was also the Glo Soccer Academy, a reality TV show created by Globacom, to give aspiring young footballers in West Africa the opportunity to win a trip to the United Kingdom to train with Manchester United Soccer Schools coaches.

The extension of the partnership coincided with the release of Manchester United’s new club app that would be made available on app stores in Nigeria, Ghana and Benin Republic.

The app offers fans the latest club news, exclusive videos, match highlights, live in-game updates, players’ profiles and much more.

Commenting on the extension of the partnership with Glo, Manchester United’s Group Managing Director, Richard Arnold, said: “Manchester United is pleased to be extending its relationship with Globacom. Over the past six years, the partnership has given ambition and inspiration to the youth of West Africa. We are looking forward to building on this achievement during the next phase of our partnership.

“The launch of the mobile app with Globacom represents another step forward for the partnership and is a fantastic way for our followers to stay in touch with what’s happening at the Club.  With nearly 50 million followers on the African continent we’re thrilled that our regional partner is helping us to get even closer to our fans.”

Globacom’s Regional Chief Marketing Officer, Mr Ashok Israni, said: “Manchester United remains one of the biggest clubs in world football. It has a rich culture of excellence and a huge fan base not just in Nigeria and West Africa, but also all over the world. We are, therefore, proud to be extending our association with the club.